CSR

This Toyota's CSR program is certainly unique and rare. Imagine, you are invited to enjoy the forest plus the free-living animals roaming in. And, it's in Jakarta!

Toyota Eco Island

LONGING for the atmosphere of nature? No need to worry, because now there is a new destination for families that can make it happen. Uniquely, the atmosphere is completed with a series of rare plants and animals that live freely in the area. No need to far leaving Jakarta to see it, because the location is in the Toyota Eco Island, at the Ancol Dreamland.

Toyota-Astra Motor industry celebrates 40 years operating in Indonesia with a series of CSR (Corporate Social Responsibility) activities. Among them, the launch of Toyota Eco Island. The launch was done directly by the President of Toyota-Astra Motor Johnny Darwaman and President Director of PT Pembangunan Jaya Ancol Budi Karya Sumadi.

The Toyota Eco Island is the result of a collaboration between PT Pembangunan Jaya Ancol as the land owner and PT Toyota-Astra Motor that developed and had the maintenance of the area.

Toyota Eco Island is built on an area of ​​more than 15.000 m2 in the former golf course and adjacent to the Ancol Art Market. This area was designed as a new destination for city residents who need a quiet atmosphere like in the forest, other than as a means of education and family recreation.

President Director of Toyota (right) on the Toyota Eco Island launching/ doc. ToyotaDesigned as a place for recreation and family education, Toyota Eco Island was built with the advanced aesthetics, zoning with lots of green open areas. The trees are not closely planted, so the children can safely play and explore there.

"We're not just planting, but also preserve it during the first two years of the tree growth. Because, those times are critical. The plants need full attention to flourish. After two years the plants will usually be strong enough and therefore we only need to have frequent maintenance such as watering," said Anton Jimmy Suwandi, Communications Department Manager of PT Toyota-Astra Motor.

He said that the process of the tree planting have been done since last year and the process of care and maintenance will last until next year.

The selected plants are the plants that have a habitat to live on the coast, as well as rare plants. At least, there are 50 species of rare plants that live in this region. It is expected that not only as a conservation effort, but it will also help the families to know the rare plants as part of Indonesia's natural resources that can not be seen elsewhere.

The Toyota Eco Island development fund came from the Car for Tree program held by TAM during the period of July to December 2010. Through this program, TAM asided IDR 35,000 from each unit sold in that period to planting trees. The total funds set aside was more than IDR 4 Billion.

According to Johnny Darmawan, Toyota's CSR activities rest on four pillars of Education, Community Development, Environmental Conservation and other social activities.

"The commitment to provide the best for customers and provide social benefits for our existence is the main capital to be able to promote the company," said Johnny again.